Ethically-guided & curiosity-driven Visual Strategist working at the intersection of design, photography, placemaking, environmentalism + well-being.

Currently studying an MSc in Environmental Psychology at SLU. I hold a BA in Advertising and over a decade of experience in listening, understanding, conceptualising, synthesising & executing.

My approach stems from:
empathy + a mindful choice to be a force for good;
→ the conviction that creating value in this time of change requires the ability to sustainably mediate different worlds;
→ a deep ambition to break down the boundaries between design, strategy + storytelling to develop sympathetic visuals, relationship-first brand interactions and meaningful places.

Samples

Website Design System (ISCA, 2022)

 

Digital Visual Identity (Queer+Kinky, 2022)

 

Newsletter Design (The Red Pill, 2022)

 

Digital Visual Identity (Prince Jayden's Adventures, 2022)

 

Food Delivery App Prototype (2021)

 

Free Stock Photography (2021)

 

Paid Stock Photography (2021)

 

KV Local Rework (ABSOLUT, 2020)

 

Branding + Photography (pHEMP, 2020)

 

Social Media Card (ABSOLUT, 2020)

 

Video Shooting + Production (Havana Club, 2019)

 

Campaign Visual Identity (Liliac, 2019)

 

Festival Photography (Havana Club x Electric Castle, 2019)

 

Repositioning Campaign (Havana Club, 2019)

 

Campaign Visual Identity (Liliac, 2018)

 

Branding (Machina Events, 2018)

 

App UI (Coca Cola, 2018)

 

Poster Design (The Ace, 2017)

 

Packaging Redesign (RawCoco, 2017)

 

Brand & Product Design (Not-a-Gem, 2016)

 

Branding (AnneMarie PR, 2016)

 

Branding (Dsgnr Studio, 2016)

 

Book Cover Design (Bogdan Dima, 2015)


Find more on Behance and Instagram.

Clients

Absolut (RO), Ballantines (RO), Benihana (RO), Calif (RO), Chivas (RO), Coca Cola (RO), Gymshark (US), Hadar Chalet (RO), Havana Club (RO), ING Tech (RO), Jameson (RO), Kaufland (RO), Liliac (RO), Lidl (RO), MedLife (RO), miro (NL), PENNY. (RO), Profi (RO), Ramada Plaza (RO), Sheraton (RO), Shoteria (RO), Zip Up (RO)

Skills

Design (Brand identity design, Digital design, Print design, Motion design)

Strategy (Naming, Brand strategy + narrative, Purpose, vision + values, Community building + engagement)

Photo & Video (Art Direction, Filter creation, Studio-quality editing, Color grading)

Experience (Brand identity implementation, Brand guidelines, Consultancy & supervision in Design Thinking, Streamlining creative processes)